TBC Ornaments
Crave / TBC Bank – Tashkent, Uzbekistan
March 2023 – September 2023
Designed award-winning ornament illustrations as part of a team for the TBC Ornament Project, celebrating Uzbek cultural heritage.
• Project Significance:
This initiative was created to preserve Uzbekistan’s historical patterns by digitizing them, making these unique cultural treasures accessible for future generations and showcasing the country’s rich artistic legacy.
• Impact:
The project received recognition for its cultural importance and artistic excellence, highlighting the value of preserving traditional art in a modern digital format.
• Awards Received:
White Square International Advertising Festival – Bronze (2023, Minsk, Belarus)
Selected from 1,000+ entries across 35+ countries by an international jury in branding, digital, and craft categories.
Kyiv International Advertising Festival – Silver (2023, Kyiv, Ukraine)
Awarded by an international jury for excellence in visual storytelling.
Tashkent Ad Festival – Grand Prix in Digital Design (2023, Tashkent, Uzbekistan)
Top recognition for innovation in culturally-driven digital campaigns.
TBC Bank Excellence in Design Award – “Best Digital Heritage Project” Winner (2023)
Internal award celebrating outstanding visual contribution to brand identity and heritage preservation.
• User Contribution:
Designed over 120 culturally significant ornament patterns for the award-winning TBC Ornament Project, preserving and digitizing Uzbek design heritage. Increased digital engagement by 20% through culturally driven visual storytelling.
Collaborated with a team of 8+ designers and researchers to develop high-impact visual assets used in campaigns and exhibitions in 12+ regions.
• Project Significance:
This initiative was created to preserve Uzbekistan’s historical patterns by digitizing them, making these unique cultural treasures accessible for future generations and showcasing the country’s rich artistic legacy.
• Impact:
The project received recognition for its cultural importance and artistic excellence, highlighting the value of preserving traditional art in a modern digital format.
• Awards Received:
White Square International Advertising Festival – Bronze (2023, Minsk, Belarus)
Selected from 1,000+ entries across 35+ countries by an international jury in branding, digital, and craft categories.
Kyiv International Advertising Festival – Silver (2023, Kyiv, Ukraine)
Awarded by an international jury for excellence in visual storytelling.
Tashkent Ad Festival – Grand Prix in Digital Design (2023, Tashkent, Uzbekistan)
Top recognition for innovation in culturally-driven digital campaigns.
TBC Bank Excellence in Design Award – “Best Digital Heritage Project” Winner (2023)
Internal award celebrating outstanding visual contribution to brand identity and heritage preservation.
• User Contribution:
Designed over 120 culturally significant ornament patterns for the award-winning TBC Ornament Project, preserving and digitizing Uzbek design heritage. Increased digital engagement by 20% through culturally driven visual storytelling.
Collaborated with a team of 8+ designers and researchers to develop high-impact visual assets used in campaigns and exhibitions in 12+ regions.